We are dedicated to supporting members of our community, regardless of their ability to pay. As a nonprofit hospice, we offer no-cost care to those in need. Generous community philanthropy  allows us to give high-quality support to terminally ill patients and their families. We also provide grief counseling for loved ones and children, teens, and adults in the community.

Give Now

Celebrating Your Impact

Our work would not be possible without our dedicated staff, committed volunteers, and generous community philanthropy. Please join us in celebrating the many successes of our 2023 fiscal year.

Join a Giving Society Today

Hospice of the Piedmont has three unique giving societies for donors dedicated to our mission to positively transform the way people view and experience serious illness, dying, and grief.

Candid 2023 Gold Seal of Transparency

Hospice of the Piedmont has been awarded the 2023 Gold Seal of Transparency from Candid’s GuideStar, the world’s premier data source on nonprofit organizations.

You can support our work with trust and confidence, knowing we’re verified by Candid.
View our profile.

Fundraising Events

Save The Date

We are delighted to extend an invitation to you, your family, and friends for our reimagined 32nd Memorial Illumination on Monday, December 11. In this season of peace, our purpose is connection with our community through the Memorial Illumination – making for a uniquely special event symbolic of healing and remembrance.

To sponsor a Light and learn more about this year’s reimagined Illumination, click here.


5K Run/Walk

On Mother’s Day weekend, the HOP 5K brought together 250 runners, walkers, and dedicated volunteers. This year’s event proved to be a smashing success, raising nearly $75,000 for Hospice of the Piedmont – thanks to the generosity of our community.

“Our community had a great time supporting HOP, remembering their loved ones, running, walking, and cheering,” said HOP Development Officer Kathryn Kieffer.

We extend our heartfelt appreciation to all our community partners, donors, participants, and volunteers who made the event an enormous success. A special thank you to Virginia National Bank for once again presenting this event.

Annual Golf Classic Celebrates 15 Years

We are proud to announce that the Piedmont Golf Classic raised more than $117,000 to help support the mission of HOP – thanks to generous community philanthropy. A special note of gratitude to Virginia National bank for presenting the event again this year.

More than 100 participants and volunteers enjoyed the day with a golf ball launcher, beverage tent, skill tests, and concluded with a lunch reception, 50/50 Drawing, and a 50′ putt contest.

Congratulations to this year’s 50/50 Drawing winner #294 who took home the $15,000 prize!

Save the date for the Piedmont Golf Classic 2024!

Frequently Asked Questions

There are many ways you can support Hospice of the Piedmont in providing quality end-of-life care and free grief and bereavement support to our community. Gifts of all sizes make a difference and are tax-deductible, as allowed by law. Please make your gift or pledge today.

  • Why support Hospice of the Piedmont?

    Since 1980, Hospice of the Piedmont has provided high-quality, compassionate hospice and grief support care across central and northern Virginia. We’ve earned our outstanding reputation by delivering the most comprehensive end-of-life and bereavement care supported by dedicated volunteers.

    As a nonprofit organization, Hospice of the Piedmont reinvests all earnings into providing patients with high-quality, end-of-life care, supporting friends and neighbors in our community through free grief and bereavement services, and training the next generation of hospice and palliative care healthcare professionals. Reinvestment lays the foundation for everything we do, and because Hospice of the Piedmont is the area’s oldest and most experienced hospice, we view our supporters as co-visionaries in our shared journey through life and death.

    Your gift holds great power to help Hospice of the Piedmont continue to transform end-of-life care and grief and bereavement support in our community.

    You can learn more about funding opportunities and ways to give by exploring this site.

  • Can I make my gift online?

    Yes! Give online now through Hospice of the Piedmont’s secure online giving website.

  • Where do I send my gift? How do I make out the check?

    To make a gift by mail using a check or credit card, please complete this contribution form. Mail the completed form and your check, if applicable, to:

    Hospice of the Piedmont

    Attn: Development Office

    675 Peter Jefferson Parkway, Suite 300
    Charlottesville, VA 22911

  • Can I speak with someone on the phone about making a gift?

    To make a gift or to speak to a development officer, please call 434-972-3568 between 8:30 a.m. and 5 p.m. Eastern time, Monday through Friday.

  • How do I make my gift in memory or in honor of someone?

    A gift can be made in memory or in honor of a special person. When making your gift, please indicate the name of the person you wish to honor and provide a mailing address on the contribution form, in a short note, or in the memo portion of a check addressed to Hospice of the Piedmont. You may make your gift online, or mail a check to:

    Hospice of the Piedmont

    Attn: Development Office

    675 Peter Jefferson Parkway, Suite 300
    Charlottesville, VA 22911

  • Can my gift be electronically deducted from my checking account or credit card?

    To make an electronic gift by checking account or credit card, please call 434-972-3568 between 8:30 a.m. and 5 p.m. Eastern time, Monday through Friday.

  • Can I include Hospice of the Piedmont in my long-term estate or financial plans?

    Hospice of the Piedmont welcomes gifts through your long-term estate or financial plans. By making gifts in this way, you join with us to ensure our unique model of patient-centric hospice care continues for generations to come. Please contact Nancy Parsons at 434-972-3568 for more information.

  • Can I include information on memorial gifts to Hospice of the Piedmont in an obituary?

    Hospice of the Piedmont’s Development staff members can help you include memorial gift information in obituaries. Sample sentences include:

    The family requests that memorial gifts be designated to Hospice of the Piedmont. Memorials can be made online or mailed to:

    Hospice of the Piedmont

    Attn: Development Office

    675 Peter Jefferson Parkway, Suite 300
    Charlottesville, VA 22911

    Gifts in memory of Mr. Smith can be made to Hospice of the Piedmont.

  • Does Hospice of the Piedmont accept employer matching gifts?

    Many employers have matching gift programs through which your generosity to Hospice of the Piedmont can be multiplied. As a not-for-profit organization, Hospice of the Piedmont is eligible for many matching gift programs of corporations, foundations, and other organizations.

  • Is my gift tax-deductible?

    Hospice of the Piedmont is a not-for-profit 501(c)(3) charitable organization, and contributions are tax-deductible to the extent allowed by law. Hospice of the Piedmont’s tax identification number is 52-1205921.

    To confirm that Hospice of the Piedmont has received your gift and for tax purposes, you’ll receive a letter documenting the gift amount.

Development Team

If you’d like to speak with our development team about how you can support our work, reach out at

Jenn Downs

Chief Marketing and Development Officer

Ms. Downs joined Hospice of the Piedmont in 2022. She brings more than 15 years of marketing and development experience to the organization. Previously, Ms. Downs served as Director of Marketing and Communications for the Sentara Blue Ridge Region and prior to that was a news reporter and producer for NBC29 in Charlottesville. Ms. Downs has a strong and insightful understanding of the community we serve. As part of the Hospice of the Piedmont family, she is pleased to be able to help those in our community understand the services provided by the organization, and the tangible benefits and support that Hospice of the Piedmont provides for both patients and their families at the end of life. In addition, Ms. Downs understands the importance of the complementary services the organization can offer thanks to generous community philanthropy. She’s committed to stewarding the gifts the organization receives and ensuring philanthropy provides an ongoing meaningful impact to patients, families, and the greater community. Ms. Downs graduated from the University of Virginia. She also is a graduate of the The Advisory Board Fellowship and Leadership Charlottesville. Ms. Downs and her husband live in Crozet with their two sons. In her free time, she enjoys distance running, biking and exploring the great trails and wineries and breweries our area has to offer. Ms. Downs can be reached at

Nancy Parsons
Nancy Parsons

Director of Development

Nancy Parsons joined Hospice of the Piedmont in 2019. Ms. Parsons has a background of nonprofit management, as well as leadership of capital campaigns and management of major gift initiatives. At the University of Virginia, she has held senior leadership positions at the Miller Center Foundation, the Darden Graduate School of Business, the Arts and Historic Preservation, and the UVA Development Office, where she organized the University’s regional campaigns in New York and Chicago. She was President of the National Sporting Library and Museum and Deputy Director for Development at the Virginia Museum of Fine Arts. At the Thomas Jefferson Foundation (Monticello), she managed the major gifts efforts for a $100 million capital campaign. Ms. Parsons is a graduate of Mary Baldwin College and lives in Keswick. She enjoys the arts, antiques and design, and owns and operates a small retail business in Keswick. Ms. Parsons can be reached at

Sarah-Grace Parr
Sarah-grace Parr

Director of Donor Services

Sarah-grace Parr joined Hospice of the Piedmont in 2019. Ms. Parr serves on both the Development and Finance teams at Hospice of the Piedmont. In Development, she helps drive the fundraising process by initiating strategy meetings with teammates; providing consultation regarding fundraising and engagement data and analysis; and facilitating an understanding of giving data to development officers. In Finance, she supports the Chief Financial Officer in reporting organizational efficacy and providing analysis of business units, programs, and staffing needs to accommodate patient care. Ms. Parr brings her expertise in gift processing, data mining, data visualization, report writing, programming, statistics, and predictive modeling. Prior to joining the development team at Hospice of the Piedmont, she was the Senior Prospect Manger at the University of Virginia Health System Development Office. There, she managed Major and Principal prospect donors to help the University Health System prepare for their $1 billion dollar campaign. Ms. Parr is a true “townie” as she and her family has lived in the Charlottesville area for many generations. She currently lives in Scottsville with her husband Gary, their two daughters, Alexis and Elayna, and son, Jeremy. When she is not submerged in data, she teaches gymnastic at the local recreation center and enjoys time with family and friends. Ms. Parr can be reached at

Shannon Gearing
Shannon Gearing

Development Officer

Shannon Gearing joined the Hospice of the Piedmont Development team in 2014 when Hospice of the Piedmont and Hospice of the Rapidan completed their merger. As Development Coordinator of Hospice of the Rapidan, she was responsible for all special events fundraising, outreach, and marketing. Ms. Gearing currently oversees event coordination in Hospice of the Piedmont’s northern region. Her extensive experience in event production and management, website management, and marketing includes a previous role as Executive Officer for the Piedmont Virginia Building Industry Association. Ms. Gearing can be reached at

Lisa Schneider
Lisa Schneider

Development Associate

Lisa joined the Hospice of the Piedmont Development team in 2022. As a pediatric nurse, wife, and mother to 5 children she brings her cumulative life experiences to the team. Having worked in Development as a volunteer for 6 years, the joy found in philanthropic work led her to Hospice of the Piedmont where she supports the team with administrative tasks and gift processing. Originally from Lynchburg and after a 20-year stint in Virginia Beach, the mountains called her back to the Charlottesville area in 2008. She loves being surrounded by the beauty of the mountains, rivers and lakes in our area and going for walks in nature as often as possible. With the family all grown, she has become a river rat as she and her husband build their empty nest on the James River. In the summer, she can often be found on her paddle board on the James and other local waterways. Ms. Schneider can be reached at